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rupalee was founded in 1996 by Poonam Singhal and Anuja Narain. rupalee manufactures and distributes under labels of rupalee and Ojasvy.
rupalee uses modification of traditional Indian handcrafting techniques to fit the tastes of the discerning International Consumer. rupalee makes apparel, Christmas Ornaments, handmade jewelry, greeting cards and decoration crafts.
About the Founders:
Poonam in USA handles the marketing, sales and distribution of products. Poonam works closely with clients to ensure our quality products meet or exceed their needs.
Anuja in India runs the training, out reach and production side of the business. She and her team ensure the timely completion and delivery of orders. Anuja is the direct contact for village women and ensures that their needs are taken care of rupalee organization winning solution for people and the planet.
You as a Customer benefit from the hands on customer care and design work offered by our staff. Ultimately you receive high quality, fashionable items at a fair price. To learn more about our production process click here
What is rupalee style and who are some of the customers?
rupalee concept evolved and expressed through rupalee's motto, "Fair Trade with Style", to build upon traditional methods and designs, to encourage innate creativity of the traditional village craftswomen.
Soon folks at Martha Stewart, Barneys of New York, Kate Spade, Smith and Hawken, Free People, Urban Outfitters, Didi of Netherlands, and Classy intitutions like Art Institute of Chicago, London's Victoria and Albert Museum, National Cathedral in Washington take interest.
These are unimaginable places to craftswomen in their villages, some of whom sign their work with their thumb print.
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